Part of the same mock ad campaign. These use collaborations with established environmental organizations to give credibility to PacSun for the enviormentally conscious audience. 

View the full creative brief below

This mock ad campaign was created for my Intro to Advertising class at DePaul to help the brand appeal to a new audience. Being considered 'fast fashion', it's difficult for PacSun to brand itself as environmentally conscious on its own. Instead, the brief suggests that PacSun partners with already established environmental organizations to build credibility by association.